AtTheMatch made the short journey on the Northern Line from our north London office to Bloomsbury Street, home of Sport England and UK Sport for the Sports Journalists’ Association's Diversity Forum.
The event was staged in conjunction with BT Sport and Sport England, with Channel 4 News’s Keme Nzerem chair of the star-studded panel, which was run in a Question Time-style format.
Joining him was The Voice newspaper’s long-standing sports editor Rodney Hinds, sports broadcaster Ronald McIntosh, Karthi Gnanasegaram - formerly of Sky News and Al Jazeera and currently with the BBC - and Baroness Grey-Thompson, one of Britain’s most successful Paralympians who now campaigns as a member of the House of Lords.
Proceedings kicked off which each panelist sharing their respective journeys into the industry before a mixture of questions from the audience were answered and topics discussed.
The key talking points up for discussion included the issues aspiring sports journalists from minority groups face when applying for roles, coverage of women’s sport, LGBT in the industry and disability in sport.
The event proved to be beneficial in tackling a wide-range of issues that matter most but are often discarded. As a PR agency that represents and works with individuals, businesses and sports foundations from a range of backgrounds, AtTheMatch understands the importance of diversity.
Sports PR & Networking Manager Ravit Anand said: “Any opportunity to have an open and frank discussion about issues that are important in the sports and media industries is a step in the right direction.
"I can personally relate to the discussion about the difficulties for ethnic minorities applying for journalism roles and believe we can all do things differently to improve relations.
“Everyone attended the event with the right intentions and I believe we all left singing from the same hymn sheet as to where we are at this moment in time and what collectively we can do to make a change that benefits us and the next generation.”
The evening concluded with aspiring sports journalists in the room gaining invaluable contacts after networking with the panellists.
Find out more about the Sports Journalists' Assocition by visiting their website: http://www.sportsjournalists.co.uk/
Photo Credit: @SportsJAClick here to stay up to date with AtTheMatch